{"id":22263,"date":"2026-03-09T10:21:19","date_gmt":"2026-03-09T09:21:19","guid":{"rendered":"https:\/\/payer.eu\/payer-2025-ett-ar-av-tillvaxt-partnerskap-och-nasta-steg-i-plattformen\/"},"modified":"2026-03-13T11:07:59","modified_gmt":"2026-03-13T10:07:59","slug":"payer-2025-payer-2025-a-year-of-growth-partnerships-and-the-next-step-for-the-platform","status":"publish","type":"post","link":"https:\/\/payer.eu\/en\/payer-2025-payer-2025-a-year-of-growth-partnerships-and-the-next-step-for-the-platform\/","title":{"rendered":"Payer 2025 \u2013 A year of growth, partnerships and the next step for the platform"},"content":{"rendered":"<p>2025 is now closed, and it has been a year where we continued to develop both the company and the platform. Throughout the year we strengthened our technical foundation, established new partnerships and continued building solutions that simplify and streamline companies\u2019 invoicing and payment processes.<\/p>\n<p>Here are some of the key highlights from the year.<\/p>\n<h3>Strong growth and a scalable business model<\/h3>\n<p data-start=\"2503\" data-end=\"2586\">During 2025, Payer\u2019s revenue <strong data-start=\"2532\" data-end=\"2583\">more than doubled compared to the previous year<\/strong>.<\/p>\n<p data-start=\"829\" data-end=\"991\">At the same time, the platform continues to demonstrate <strong data-start=\"885\" data-end=\"922\">a strong gross margin of over 85%<\/strong>, highlighting the scalability of our business model as volumes grow.<\/p>\n<p data-start=\"993\" data-end=\"1224\">Part of the year\u2019s revenue came from <strong data-start=\"1030\" data-end=\"1077\">recurring expert engagements with customers<\/strong>. This has been a deliberate strategy that allows us to continue developing the platform while maintaining a sustainable path toward profitability.<\/p>\n<h3 data-start=\"1015\" data-end=\"1257\"><\/h3>\n<h3 data-section-id=\"194m6p1\" data-start=\"1231\" data-end=\"1266\">Partnerships opening new markets<\/h3>\n<p data-start=\"1268\" data-end=\"1425\">During the year we established a <strong data-start=\"1301\" data-end=\"1349\">strategic partnership with a payment company<\/strong>, enabling us to offer Payer\u2019s solutions through a new distribution channel.<\/p>\n<p data-start=\"1427\" data-end=\"1636\">Through this partnership we are now <strong data-start=\"1463\" data-end=\"1521\">onboarding customers from several parts of the Nordics<\/strong>, creating new opportunities to scale the platform without each deal needing to be driven directly by our own team.<\/p>\n<p data-start=\"1638\" data-end=\"1771\">Partnerships are a key part of our strategy going forward and will play an important role as we continue expanding across the region.<\/p>\n<h3 data-section-id=\"gprl11\" data-start=\"1778\" data-end=\"1819\">Continued focus on product development<\/h3>\n<p data-start=\"1821\" data-end=\"2026\">Product development continued at a strong pace throughout the year. We introduced several new platform features designed to <strong data-start=\"1945\" data-end=\"2025\">automate manual tasks and reduce costs in customers\u2019 order-to-cash processes<\/strong>.<\/p>\n<p data-start=\"2028\" data-end=\"2244\">Our focus has been to make it easier for companies to manage invoicing, payments and follow-up within a single system, while at the same time building a technical platform that can evolve quickly as new needs emerge.<\/p>\n<h3 data-section-id=\"7tcgga\" data-start=\"2251\" data-end=\"2319\">Laying the foundation for the next generation of AI functionality<\/h3>\n<p data-start=\"2321\" data-end=\"2441\">A significant part of this year\u2019s development work has been dedicated to building <strong data-start=\"2403\" data-end=\"2440\">AI capabilities into the platform<\/strong>.<\/p>\n<p data-start=\"2443\" data-end=\"2754\">During the year we developed an AI layer where specialized agents can be configured to analyze system data, identify possible actions and assist users directly within the interface. At the same time, business logic, data control and execution remain within the platform, ensuring that users retain full control.<\/p>\n<p data-start=\"2756\" data-end=\"2997\">For users, this means the system can increasingly <strong data-start=\"2806\" data-end=\"2841\">assist in day-to-day operations<\/strong>. The platform can analyze information, suggest actions and help perform tasks directly in the portal, helping speed up processes and eliminate manual work.<\/p>\n<p data-start=\"2999\" data-end=\"3315\">For us, this also creates a <strong data-start=\"3027\" data-end=\"3132\">technical foundation that allows new AI-driven functionality to be developed and launched much faster<\/strong>. By configuring new agents, instructions and tools, we can address more types of challenges in customers\u2019 invoicing and payment workflows without building every feature from scratch.<\/p>\n<p data-start=\"3317\" data-end=\"3409\">During 2026 we will begin introducing <strong data-start=\"3355\" data-end=\"3383\">AI assistants and agents<\/strong> based on this foundation.<\/p>\n<h3 data-section-id=\"d9im7r\" data-start=\"3416\" data-end=\"3448\">Expansion of the organization<\/h3>\n<p data-start=\"3450\" data-end=\"3512\">During the year we also continued to develop the organization.<\/p>\n<p data-start=\"3514\" data-end=\"3659\">We established <strong data-start=\"3529\" data-end=\"3578\">the company\u2019s second office in a new location<\/strong>, strengthening our presence and creating better conditions for continued growth.<\/p>\n<p data-start=\"3661\" data-end=\"3807\">At the same time, we welcomed new people to the team and continued building the expertise required to develop the next generation of the platform.<\/p>\n<h3 data-section-id=\"12rmip7\" data-start=\"3814\" data-end=\"3851\">An oversubscribed investment round<\/h3>\n<p data-start=\"3853\" data-end=\"3971\">During the year we also closed <strong data-start=\"3884\" data-end=\"3922\">an oversubscribed investment round<\/strong>, welcoming several new investors to the company.<\/p>\n<p data-start=\"3973\" data-end=\"4113\">This capital enables us to continue investing in product development, AI capabilities and expansion through partnerships across the Nordics.<\/p>\n<h3 data-section-id=\"uxsvx2\" data-start=\"4120\" data-end=\"4144\">Looking ahead to 2026<\/h3>\n<p data-start=\"4146\" data-end=\"4201\">As we enter 2026, our focus remains on three key areas:<\/p>\n<ul data-start=\"4203\" data-end=\"4333\">\n<li data-section-id=\"63i5xt\" data-start=\"4203\" data-end=\"4244\">\n<p data-start=\"4205\" data-end=\"4244\">continued development of the platform<\/p>\n<\/li>\n<li data-section-id=\"o2rv6t\" data-start=\"4245\" data-end=\"4283\">\n<p data-start=\"4247\" data-end=\"4283\">launching AI-powered functionality<\/p>\n<\/li>\n<li data-section-id=\"157kvnd\" data-start=\"4284\" data-end=\"4333\">\n<p data-start=\"4286\" data-end=\"4333\">scaling through partnerships across the Nordics<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4335\" data-end=\"4582\">Throughout the year we will also <strong data-start=\"4368\" data-end=\"4469\">share more details about several of these initiatives in separate newsletters and product updates<\/strong>, where we will go deeper into new technical developments, new features and how customers are using the platform.<\/p>\n<p data-start=\"4584\" data-end=\"4704\">Our goal remains the same: to make <strong data-start=\"4619\" data-end=\"4685\">B2B invoicing and payments simpler, smarter and more automated<\/strong> for our customers.<\/p>\n<p data-start=\"110\" data-end=\"190\">We look forward to sharing more details about each of these developments soon.<\/p>\n<p data-start=\"197\" data-end=\"263\"><strong>Markus Jansson (Co-Founder &amp; CPO), together with the team at Payer<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2025 is now closed, and it has been a year where we continued to develop both the company and the platform. Throughout the year we strengthened our technical foundation, established new partnerships and continued building solutions that simplify and streamline companies\u2019 invoicing and payment processes. Here are some of the key highlights from the year. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":22276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[249],"tags":[],"class_list":["post-22263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Payer 2025 \u2013 A year of growth, partnerships and the next step for the platform - Payer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payer.eu\/en\/payer-2025-payer-2025-a-year-of-growth-partnerships-and-the-next-step-for-the-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Payer 2025 \u2013 A year of growth, partnerships and the next step for the platform - Payer\" \/>\n<meta property=\"og:description\" content=\"2025 is now closed, and it has been a year where we continued to develop both the company and the platform. 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Throughout the year we strengthened our technical foundation, established new partnerships and continued building solutions that simplify and streamline companies\u2019 invoicing and payment processes. Here are some of the key highlights from the year. 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