{"id":12751,"date":"2021-04-15T21:49:19","date_gmt":"2021-04-15T19:49:19","guid":{"rendered":"https:\/\/payerproduct.wpengine.com\/?page_id=12751"},"modified":"2026-02-04T06:27:25","modified_gmt":"2026-02-04T05:27:25","slug":"returpack","status":"publish","type":"page","link":"https:\/\/payer.eu\/en\/returpack\/","title":{"rendered":"Returpack"},"content":{"rendered":"

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\"\"<\/a>\u00a0 Returpack<\/h5>\n

How a new digital payment solution was developed<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/payer.eu\/wp-content\/uploads\/2025\/01\/PET-flaskor-och-burkar.jpg” title_text=”PET-flaskor och burkar” align=”right” align_tablet=”center” align_phone=”” align_last_edited=”on|phone” _builder_version=”4.27.2″ _module_preset=”default” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Benefits” module_id=”EndlessOpportunities” module_class=”Flex BtoB” _builder_version=”4.16″ background_color=”#FFFFFF” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”100px||100px||false|false” custom_padding_tablet=”60px||60px||false|false” custom_padding_phone=”40px||40px||false|false” top_divider_flip=”horizontal” bottom_divider_flip=”vertical” border_width_top=”1px” border_color_top=”#d2d2e3″ border_width_bottom=”1px” border_color_bottom=”#d2d2e3″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”26px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” header_font=”|600|||||||” header_line_height=”1.3em” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”635px” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||40px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”15px||30px||false|false” custom_padding_tablet=”” custom_padding_phone=”15px||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The client<\/pre>\n
Returpack<\/h2>\n
Returpack is the company behind Sweden\u2019s deposit return system, which has handled 88% of the country\u2019s bottle and can recycling since the 1980s through a vast network of return stations.<\/p>\n
Each year, over 2 billion containers are recycled through Returpack.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” background_color=”#f0efe8″ width=”100%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”16px|35px|16px|35px|true|true” custom_padding_tablet=”” custom_padding_phone=”” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” custom_padding=”30px|20px|30px|20px|false|true” custom_padding_tablet=”30px|30px|30px|30px|false|false” custom_padding_phone=”16px|16px|16px|16px|false|false” custom_padding_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”]<\/p>\n
Challenge<\/h3>\n
The recycling industry, like many others, faces challenges in digitalizing its processes. For Returpack, the focus was on creating an efficient and modern solution for payments and payouts at scale.<\/p>\n
The challenge was to introduce a simple digital payment solution with as little friction as possible for the users.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|30px|30px|30px|false|false” custom_padding_phone=”16px|16px|16px|16px|false|false” custom_padding_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”]<\/p>\n
Solution<\/h3>\n
The digital solution combines Returpack\u2019s internal software and software from partners with a cloud-based back-end system, iOS\/Android apps, and Payer\u2019s platform.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|30px|30px|30px|false|false” custom_padding_phone=”16px|16px|16px|16px|false|false” custom_padding_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”]<\/p>\n
Results<\/h3>\n
During the initial rollout at 57 sites, the user conversion rate exceeded 25%, despite no widespread communication about the solution.<\/p>\n
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\"\"<\/h4>\n
\u201cPayer has been very receptive to our needs and we have felt secure that they would deliver a stable and secure solution for our digital breakthrough service.\u201d<\/h4>\n
Henric Oscarsson<\/strong><\/p>\n
Development Lead at Returpack<\/p>\n
 <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#f7f6f8″ custom_margin=”||||false|false” custom_padding=”100px|0px||0px|false|false” top_divider_color=”#FFFFFF” top_divider_flip=”horizontal” border_width_top=”1px” border_color_top=”#d2d2e3″ border_width_bottom=”1px” border_color_bottom=”#d2d2e3″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ make_equal=”on” admin_label=”Main section” module_id=”with_sidebar” _builder_version=”4.16″ _module_preset=”default” max_width=”1320px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”0px|15px|0px|15px|false|false” custom_css_main_element=”position: relative;” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font_size=”16px” width=”100%” max_width_tablet=”58%” max_width_phone=”100%” max_width_last_edited=”on|tablet” custom_margin=”|0px|||false|false” custom_margin_tablet=”” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|0px|||false|false” custom_padding_tablet=”|20px|||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
The challenge<\/pre>\n
Digitising a 37 year old user behaviour<\/h2>\n
Sweden\u2019s deposit return system, managed by Returpack, is a well-known and integral part of the country\u2019s recycling efforts. Returpack, owned by Sveriges Bryggerier (50%), Svensk Dagligvaruhandel (25%), and Livsmedelshandlarna (25%), sought to explore how digitalization could simplify and enhance the efficiency of payment and payout processes. Previous attempts to digitalize the system had not achieved satisfactory conversion or adoption rates.<\/p>\n
The goal was to complement or eventually replace manual processes with a digital solution that prioritized simplicity, user-friendliness, and efficiency.<\/p>\n
Payer\u2019s challenge was to design the architecture, user interactions, and develop a frictionless digital payment solution to ensure high conversion rates.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” header_font=”|600|||||||” header_line_height=”1.3em” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”856px” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||40px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”15px||||false|false” custom_padding_tablet=”” custom_padding_phone=”15px||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
\"\"<\/h4>\n
\u201cThis is an important piece in order to develop the future deposit return scheme in Sweden. With the help of Payer we got the opportunity to test a new digital solution at scale and we can now offer a safe and simple payment handling\u201d<\/h4>\n
Carita Classon<\/strong><\/p>\n
Product manager, Returpack<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font_size=”16px” width=”100%” width_tablet=”58%” width_phone=”100%” width_last_edited=”on|tablet” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”|0px|||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|0px|||false|false” custom_padding_tablet=”|20px|||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
The solution<\/pre>\n
A digital payment solution from machine to human<\/h2>\n
The solution integrates machine software, a cloud-based and scalable back-end system connecting recycling data and payment flows, iOS and Android apps, and Payer\u2019s API payment platform, where Payer manages the core of the digital payment experience.<\/p>\n
 <\/p>\n